See where people get stuck, and what they asked right there.
Find the step where people give up, read what they asked Rendel on that screen, and open the fix in one tap. Rendel is the AI assistant inside your mobile app and website, and the SDK that runs it also records screens and taps, so funnels, retention and the month’s results sit in the same console.
Halden’s console, an invented store with Rendel running. Yours for two hours, no sign-up.
Home
Assistant
Knowledge
Support
Questions to answer
Conversations
Analytics
Send
Settings
Analytics
InsightsExploreValueOperations
Rendel suggests
What to fix first, found in your app's data overnight. Each one is a tap away.
Where people stop
64 people stopped at Checkout, and some asked Rendel about it there first.
People who got an answer there went on at 74%; those who did not, at 31%.
A comparison, not proof.
Got an answer74%
Did not31%
How much does shipping cost to my address?31 questions · no answer yet
Can I pay with Apple Pay?12 questions · answered
Can I send it back if it doesn’t fit?8 questions · answered
Add the answer to KnowledgeSee the funnel
Questions to answer›How much does shipping cost to my address?
The problem
The step is in one tool. The reason is in another.
Your analytics tool shows that people leave at checkout. Your chat log shows them asking what shipping costs. Nobody sees both at once, so the fix waits until someone exports two files and lines them up.
Two windows, one question
The drop and the reason sit in different tools.
Analytics
Product300
Bag240
Checkout180
Purchase116
Checkout −36%
?
Chat log
How much is shipping?
What does delivery to my address cost?
Why can’t I see the shipping cost yet?
Can I pay with Apple Pay?
40%
Unexpected costs lose sales
Among US online shoppers who abandoned a cart, leaving out those who were just browsing, 40% said extra costs such as shipping, taxes or fees were too high.
Product analytics counts the drop at a step. It never heard what people asked there, so the team guesses at the fix.
A second SDK before the first chart
A separate analytics tool means its own SDK, a tracking plan to write and keep up, another vendor to review and another bill.
Chat counts, not app outcomes
When leadership asks what the assistant did for the business, a chat dashboard can count conversations and resolutions inside the chat, but not the tasks done in your app, the goals that followed or what that was worth.
How it works
From the SDK you already add to the fix, in five steps.
Nothing to export and nothing to join. The assistant and the analytics come from the same SDK and land in the same console.
1
Add the SDK once
The SDK you add for the assistant records screen views and taps on buttons, links and tabs, with no tracking plan. On the web it starts with the SDK; a mobile app adds one line for screens.
navigatorObservers: [Rendel.navigatorObserver]
Opened Product
Tapped Add to bag on Product
2
Count what matters with one call
Call Rendel.track when someone signs up or buys, mark the name as a goal, and it becomes a funnel step and a figure on Value.
Each conversation is counted, sorted by how it ended, and tied to the screen it was asked on.
How much is shipping?
Checkout screenQuestions asked5051
4
Overnight, Rendel finds what to fix first
Overnight, Rendel checks your app’s data by fixed rules, with no model involved, so the morning starts with a short list of what to fix.
1Where people stop
2Repeated taps
3Questions rising on a screen
4Rendel and coming back
5Buttons without a name
5
Open the fix, or the people behind the number
Each finding opens its fix: Improve for a question with no answer, Engage for a follow-up, Users for the people. Every figure opens the conversations behind it.
Add the answer to KnowledgeQuestions to answerMessage these peopleSend
Insights
What to fix this week, already found for you.
Start the week knowing what to fix first. Each finding comes with its evidence and a button that opens the fix, and it is the first thing your team sees when they open Analytics.
Up to five fixes a night, most important first
Every night Rendel reads the last 30 days and ranks up to five findings by the people affected and the size of the gap. Set one aside for 30 days or dismiss it, and the next one moves up.
Rendel suggests
What to fix first, found in your app's data overnight. Each one is a tap away.
1Where people stop64 people stopped at Checkout, and some asked Rendel about it there first.People who got an answer there went on at 74%; those who did not, at 31%.Add the answer to Knowledge
2Repeated tapsPeople tapped Apply code on Checkout again and again: 18 repeated taps this week.See what they askedNot now (30 days)
3Questions rising on a screenQuestions on Product doubled: 6 per 100 visits, up from 3 the week before.See what they askedNot now (30 days)
4Rendel and coming backPeople who talked to Rendel in their first week came back in week 4 at 22%, against 11% for those who did not.Open the retention reportNot now (30 days)
5Buttons without a nameGive 3 of your most tapped buttons a name, and every report reads them in your words.Name itNot now (30 days)
When people stop, what they asked decides the fix
If their question had no answer, the card opens Improve on it. If they got an answer and still left, it offers a follow-up from Engage instead.
Where people stop
64 people stopped at Checkout, and some asked Rendel about it there first.
How much does shipping cost to my address?31 questions · no answer yet
Add the answer to Knowledge
Where people stop
22 people stopped at Bag, and some asked Rendel about it there first.
Can I send it back if it doesn’t fit?9 questions · answered
Send a follow-up
A screen where questions suddenly double
When questions per 100 visits on a screen at least double from one week to the next, it shows here, with a tap to read what was asked.
Questions rising on a screen
Questions on Product doubled: 6 per 100 visits, up from 3 the week before.
Week before3
This week6
41 questions asked there this week.
See what they asked
Buttons people tap again and again
Ten or more repeated taps on one control in a week, with how many of those people asked Rendel within two minutes after.
SUMMER25Apply code18
Repeated taps
People tapped Apply code on Checkout again and again: 18 repeated taps this week.
From 6 people. Questions asked within 2 minutes after: 4.
See what they asked
Whether people who talk to Rendel come back
Week-by-week return of people who talked to Rendel in their first week, next to those who didn’t, labelled a comparison, not proof.
Rendel and coming back
People who talked to Rendel in their first week came back in week 4 at 22%, against 11% for those who did not.
Talked to Rendel22%
Did not11%
Of the people who arrived from 1 Sept to 28 Sept, 140 talked to Rendel in their first week and 268 did not.
A comparison, not proof.
Open the retention report
Buttons your reports can’t name yet
Your most tapped controls with no caption, listed so your developer can name them in code with RendelName or data-rendel-name, and every report reads them in your words.
?wishlist
Buttons without a name
Give 3 of your most tapped buttons a name, and every report reads them in your words.
The top one, IconButton, was tapped 189 times.
Mobile appRendelName('wishlist', child: IconButton(…))Webdata-rendel-name="wishlist"
Name it
Funnels built from the paths people take
Rendel suggests the funnels that matter: the path to a purchase, one for each goal you mark, and one through a conversation with Rendel. Each shows who started, who finished and where most were lost.
Suggested funnels
Built from the paths people take most. Open one to see where each step loses people.
Purchase path300 people started, 39% finishedMost are lost before step 4: the purchaseOpen the funnel
Goal: signup158 people started, 22% finishedMost are lost before step 3: signupOpen the funnel
Rendel conversations180 people started, 21% finishedMost are lost before step 2: a conversation with RendelOpen the funnel
Key numbers, each with how it’s counted
Active people, how often they come back, visits per person and week-1 retention over the last 30 complete days. Each has an info button that says exactly how it is counted.
Key numbers
The last 30 complete days. The info button on each says how it is counted.
Active people
612
96 a day on average, 241 in the last 7 days
How often they come back
16%
Daily people as a share of monthly
Visits per person
2.4
In the last 30 days
Week-1 retention
27%
New people who came back the week after
How “Active people” is counted
People who used your app in the last 30 complete days, each counted once. A person is the signed-in user, or the device when nobody is signed in. The day and week figures are their own distinct counts, never added up.
The month so far, on the console’s Home
Home shows this month’s app users, tasks done and resolved conversations, counted the same way as on Value, each with what it counts beside it and one tap from Value.
Home
Assistant
Knowledge
Support
Questions to answer
Conversations
Analytics
Send
Settings
Home
November so farSee value
App users
748
Each phone or browser that opened your app, whether it asked Rendel anything or not.
Tasks done
44
Actions that changed something for a user, like an order placed or a return started.
Resolved
97
Conversations that ended with an answer from your content or a task done, and no handoff to your team.
An action is anything Rendel ran for a user, a look-up included. A task is an action that changed something for them, like placing an order.
Explore
Funnels, retention and paths, with what people asked inside each one.
See why a step loses people, not only that it does: any funnel, retention curve or path can set apart the people who talked to Rendel and show what they asked on that screen. It is product analytics for your mobile app and website, built from the screens and taps the SDK records and the events your app sends.
One question bar, and the report follows
Pick dates up to 180 days back, the live or test key, a segment, up to five filters and one breakdown. The report is kept in the address, so a link opens the same view for a teammate.
Your question
Showing Last 30 days, Live, Everyone. Change any of it and the report below follows.Showing Last 30 days, Live, Everyone, Platform is ios, by Asked about. Change any of it and the report below follows.
DatesLast 30 daysKeyLivePeopleEveryoneOnly people whoPlatform is ios+ Add a filterBreak down byNothingAsked aboutPlatformApp versionLanguageCountrySuper propertyEvent propertyTalked to RendelFirst screenTraitAsked about
Funnels that show where people give up
Two to eight steps from screens, taps, events, goals, purchases or a conversation with Rendel, in order or any order, with up to 30 days to finish. Each bar shows people, both percentages and the median time to the next step, and an older SDK is never counted as a zero.
Purchase path
4 steps in order, with 7 days to finish. Percentages are of step 1 and of the step before.
Product screen300 peopleEveryone counted starts here
Bag screen240 people80% of step 1 · 80% of the step before · median 2 min to the next step
Checkout screen180 people60% of step 1 · 75% of the step before · median 4 min to the next step
Purchase116 people39% of step 1 · 64% of the step before · median 3 min to the next stepMost lost here
Conversion over time
Taps measured on 94% of active devices. Devices on older SDKs are left out of tap steps, not counted as zero.
Rendel here: did a conversation get them through?
On any funnel, see how many finished among people who talked to Rendel after starting and among everyone else, once each side has at least 30 people. The questions asked on each step’s screen sit underneath.
Rendel here
How many finished among people who talked to Rendel after starting, and among everyone else.
Talked to Rendel59% of 92 people
Did not talk to Rendel30% of 208 people
A comparison, not proof: people who choose to talk to Rendel may differ from those who do not.
Questions asked here · 51 questions on these dates
What people asked Rendel on Checkout, newest first. Each one is a chance to answer before they give up.
How much is shipping?
What does delivery to my address cost?
Can I pay with Apple Pay?
Retention: who comes back, and whether talking helped
Group people by their first visit or a step they took, choose what counts as coming back, and read it by day, week or month for up to 12 periods, with one curve for people who talked to Rendel and one for those who didn’t.
Who comes back
Starting with Their first visitComing back to AnythingBy Week
Week 0Week 4Week 8
Talked to Rendel (140)Did not talk to Rendel (268)
Each group, period by period
28 Sept100%39%30%26%21%
5 Oct100%36%28%24%
12 Oct100%33%27%
Paths: where people go after asking
Start from a screen, event, tap or conversation, and see the ten most common routes that follow it or lead to it within one visit, and how the ones through a conversation end.
After asking Rendel
See whether people get back to what they came for once Rendel answers: buying, the next screen, or leaving.
Top paths after a conversation with Rendel
A conversation with RendelPurchaseOrder confirmed screen38 people · 41%
A conversation with RendelBag screenLeft the app14 people · 15%
A conversation with RendelCheckout screenLeft the app12 people · 13%
A conversation with RendelProduct screenBag screen9 people · 10%
A conversation with RendelBag screenCheckout screen8 people · 9%
A conversation with RendelSearch screenProduct screen6 people · 7%
Bought38 peopleLeft the app26 peopleKept going28 people
Everything your app sends, and what counts as a goal
Every event, screen, tap, goal and purchase from the last 30 days, with people and times. Open one for its trend and the questions asked there, and mark a tracked event as a goal from the same row.
Everything your app sends
Events, screens, taps, goals and purchases from the last 30 days. Open one for its trend and the questions asked there.
Search by nameAllEventGoalsScreenTapPurchase
NamePeople, 30 daysTimes, 30 days
add_to_cartEventGoal4201,180
CheckoutScreen180412
Apply code on CheckoutTap88240
signupGoal158158
PurchasePurchase116131
add_to_cart· Over time
Mark as goal
This is a goal: Value counts it as something people achieved.
Live: watch events arrive while you test
The last 100 things people did, refreshed every 5 seconds, with a switch for the test key. Each row names the person only by a short key that changes daily and reads back to no one.
Live
The last 100 things people did, newest first, refreshed every 5 seconds while you watch.
Test key
Refreshing every 5 seconds
Opened CheckoutiOS · k7f2
Tapped Apply code on CheckoutiOS · k7f2
Made a purchaseWeb · m2qa
Opened ProductAndroid · c9d1
Segments you can count, follow and message
Save the bar’s filters as a segment, such as people who asked about shipping, count only them in any report, and message them from Engage.
Segments
Follow the same people across every report, and reach them from Send in one tap.
Plus members182 people in the last 30 daysCount only themMessage these people
Asked about shipping74 people in the last 30 daysCount only themIn useMessage these people
SendAsked about shipping
Ask in plain words, and get the report
Ask Rendel in the console how many people who reached checkout bought last week. It answers with the numbers and a sentence, opens the same report in Explore, and saves it for the team if you want it again. It writes no SQL: your question becomes the same read-only report Explore runs.
Home
Assistant
Knowledge
Support
Questions to answer
Conversations
Analytics
Send
Settings
Analytics
InsightsExploreValueOperations
Funnels
2 steps in order, with 7 days to finish. Percentages are of step 1 and of the step before.
Checkout screen46
Purchase29
How many people who reached checkout bought last week?
Of the 46 people who reached Checkout last week, 29 bought: 63%. Most of the others stopped before paying.
ExploreFunnels · Last 7 days
Ask Rendel
An example answer: Rendel writes its own words for each question.
Value
What Rendel did for your users this month, and an estimate of what that was worth.
Answer “what did the assistant do for us?” with counts you can defend and an estimate that names its sources. What happened is counted from every conversation; what it is worth is estimated from your own numbers or a cited average, and always marked so.
The month in one sentence
Resolved conversations, tasks done and the estimated support cost avoided, in one line for whoever you report to. The note under it says whose numbers the estimate used.
Support costs are estimated with your own numbers.
See the month's value
Resolved
51%
up from 44% last month
Tasks done
212
up from 164 last month
Support cost avoided
$1,020
Estimated
Resolved, by a rule that is written down
A conversation counts as resolved when it closed after an answer from your knowledge or a task done, with no handoff, no unmet request, no thumbs-down and no failed action left unfixed. Answers from the model alone count as unverified, and small talk is left out.
Handed off61
Unresolved118
Resolved486
Small talk96
Unverified287
Resolved
51%up from 44% last month
of conversations ended with an answer from your knowledge or a task done, and no handoff to your team Counted when a conversation closes, a day after its last message
Where the rest went To your team in the app 38 · To your channels 23
Tasks done, screens opened, and who asked
How many tasks Rendel did that changed something for a user, like an order placed, how often an answer took someone straight to the right screen, and what share of your app users asked it something, each against last month.
For your users
Tasks done
212
actions that changed something for a user, like an order placed
up from 164 last month
Screens opened
158
times an answer took someone straight to the right screen
up from 121 last month
Asked RendelLive key only
31%
of app users asked Rendel something: 1,102 of 3,560
Goals and purchases after a conversation, counted
Sign-ups, bookings and purchases your app reports, with how many came within 7 days after a conversation with Rendel. Goals your server sends signed show as verified, and purchase value after a conversation is counted, never added to the estimate.
What people went on to do
Goals reached
268
goals and purchases your app reported this month
41 goals and 227 purchases; 88 came within 7 days after a conversation with Rendel
12 of 41 goals came signed from your server. The rest were reported by the app.
Purchases within 7 days of a conversation with Rendel
34%
34% of the $18,420 in purchases your app reported this month, in USD. Counted, not estimated, and not necessarily caused by Rendel, so it is never added to the figures above.
Compared with people who didn’t ask
Whether people who talked to Rendel bought or reached a goal more often than those who didn’t. It waits until each side has at least 30 app users, and says plainly that it is a comparison, not proof.
Compared with app users who didn’t ask
See whether people who talk to Rendel convert more
This turns on once at least 30 app users on each side have used your app this month. So far: 12 who talked to Rendel, 28 who didn’t. It counts:
Talked to RendelDid not talk to Rendel
App users who talked to Rendel bought or reached a goal 1.8× as often
Talked to Rendel14%
Did not talk to Rendel7.8%
14% of the 1,102 app users who talked to Rendel this month bought or reached a goal within 7 days after a conversation, against 7.8% of the 2,458 who didn’t talk to it. Counted on app users whose app reports screens.
A comparison, not proof: people who ask for help may already be keener to buy.
What it was worth, estimated, with every source named
Support cost avoided, the staff hours behind it, what the app cost and the ratio of the two, worked out from four inputs. Each input says whether it is your number, worked out from two others, or a cited average, and one with no confirmed average waits for yours.
For your business
Not all yours yet: 3 of 4 inputs are defaults, 1 not set.
Support costs are estimated with your own numbers.
Support cost avoided
$777$1,020
from about 97 contacts that never reached your support teamabout 20 staff hours, from 170 contacts that never reached your support team
Estimated
What this app cost
$799
Value for cost
1.0×1.3×
estimated support costs avoided, set against what Rendel cost
Estimated
How these are worked out
Support contacts avoided = resolved conversations × the share that would have reached support. Support cost avoided = contacts avoided × the cost of one contact. Staff hours = contacts avoided × minutes per contact ÷ 60, shown beside the cost and never added to it. Value for cost = support cost avoided ÷ what this app cost.
Cost of one support contact$8.01$6Industry average, change to yours · Gartner, 2019your number
Share of resolved conversations that would have reached support20%35%Starting point, change to yoursyour number
Minutes a person spends on one contact7 minSet yoursyour number
Staff cost per hour$45.65$28Industry average, change to yours · U.S. BLS, June 2025your number
What people came for, and how well it answered
What each answer led to, whether an action, a screen, your knowledge or nothing of yours, counted and never read, with the share answered from your knowledge or an action. Rows with no answer link straight to Questions to answer.
What people came for
What each answer led to: an action, a screen, your knowledge, or nothing of yours. Counted, never read.
Search the cataloguenew214
Track a parcel132
Paying for your order96
Screen: Product71
Nothing of yours to answer from118Answer in Questions to answer
Small talk96
Answered from your knowledge or an action
82%
Rated helpful
88%
With answer ratings on
Twelve months, compared fairly, with our changes marked
Read any of the last 12 months. A month still running is compared with the same days of the month before, and a dated note shows when a change on Rendel’s side, not yours, moved a figure.
MonthSeptember 2026October 2026
Resolved
Our changes in this period
19 Oct: taps and form answers started getting answers from your knowledge too.
24 Oct: a question answered with one of your actions or screens no longer counts as a gap.
A month to share with people who have no console seat
An owner freezes a month into a private link with the counts, the estimates and the inputs they came from, and no conversation text or names. It expires in 90 days, can be revoked and prints to PDF. Share links stay off until an owner turns them on.
Share this monthMaking the link…
rendel.ai/r/••••••••••••Copy linkShown once. Expires in 90 days.
Support cost avoided$1,020What the app cost$799Value for cost1.3×
Last month in owners’ inboxes on the 3rd
Each owner of a live app gets last month’s conversations, tasks done, screens opened and Resolved by email, with a link to Value and a one-click unsubscribe. Owners and admins also get a Monday summary of the week.
RendelWhat Rendel did in Halden in October 20263 Nov
RendelWhat Rendel did in Halden in October 2026
Halden in October 2026
On the live key: 1,048 conversations, 212 tasks done for your users, and 158 screens opened from an answer.
486 conversations were resolved, 51% of those counted.
On 19 October, taps and form answers started getting answers from your knowledge too. From that day more conversations can count as resolved, with nothing changed in your app.
Every figure is counted from your app’s own traffic. What it is worth, and the numbers that is worked out from, are on the Value tab.
Open Analytics
You get this because you own this app in Rendel. One click below turns it off.
Operations
How the assistant itself is doing, and where it needs you.
Find where the assistant itself needs you, and open the page that fixes it: how conversations turn into tasks done, which actions fail, what it answered without your knowledge and what users said, over 7, 30 or 90 days. With Support on, it also shows your team’s handoffs; see Human support.
The conversation funnel, with the weakest step lit
Conversations, then proposed, shown and completed actions, with four headline numbers above. The biggest fall after an action was proposed is highlighted, and you can narrow the funnel to one assistant version.
Conversations
1,012
last 30 days
Completed when proposed
59%
of conversations that proposed an action
Users who asked
864
Median answer time
3.4 s
server time, all versions
Conversation funnel
All versions
1,012Conversations
540Proposed an action53% of previous
498Shown to the user92% of previous
319Completed an action64% of previous
The highlighted step is the biggest fall after an action was proposed.
What to look at, each with the page that fixes it
A failing action opens its failed runs, a confirmation people often decline opens its rules, a subject with nothing of yours behind it opens Improve, and a funnel drop opens the people behind it.
What to look at
What stands out in these days, each with the page that fixes it.
Apply a coupon failed 9% of 64 calls.See the failed runs
Users declined Book a fitting 33% of the time. The card may not say what it will do.Review its confirmation
23 questions about “installments” had nothing of yours behind them.Answer it in Questions to answer
36% of conversations stop between “Shown to the user” and “Completed an action”.See which ones
Every action’s record, and the trend by day
Each action by the name you gave it, with calls, completed, failed, declined and median time, failing ones first, and every number opens the runs behind it. Daily lines show conversations, the action failure rate and the share answered from your content.
Action performance
Live · 30 days
ActionCallsCompletedFailedDeclinedMedian
Apply a coupon6451671.2 s
Added to the bag2121682420.9 s
Track a parcel132129300.7 s
Return started58441131.4 s
Book a fitting2113171.1 s
Conversations per day
Action failure rate
Answered from your content
The screens where people ask most
Views, people and questions asked on each of your most viewed screens, so you can see where people need help in your app.
Screens
Your most viewed screens in the last 30 days, and the questions asked on each.
ScreenViewsPeopleQuestions asked
Product2,14051271
Checkout1,02038864
Orders86030188
Bag94040222
Subjects it answered without your knowledge
Questions Rendel answered with nothing of yours behind them, grouped by subject, with whether each is rising and example questions that open their conversations. One tap takes a subject to Questions to answer.
Answered without your knowledge
48 answers had none of your knowledge or actions behind them. Questions are grouped by a word they share.
Questions about “installments”Questions 23rising
Questions about “student”Questions 14steady
Questions about “pick up”Questions 11rising
Asked once 9
“Can I pay in installments?”
“do you have buy now pay later”
“can i split the payment into 3”
Answer in Questions to answer
Assistant versions, and what users said
Each version of your assistant’s persona with its answers, the share of them with nothing of yours behind them, and its helpful rate, plus every thumbs up and down with reasons, linked to the conversations and the people who rated down.
With answer ratings on
Assistant versions
v2 · Halden (active)3,240 answers · 9% with nothing of yours behind them88% helpful
v1 · Rendel1,120 answers · 14% with nothing of yours behind them81% helpful
What users said
412 helpful · 56 not helpful
See who rated an answer not helpful
Users
Every person behind the numbers, with what they did and what they asked.
Go from any number to the people behind it: everyone who talked to Rendel, on your app and your website, in one list, and for each person their conversations, their visits to your app and every answer as they saw it.
Everyone who talked, one row each
Whoever talked last is at the top. Search by name, email, id or something they said, and filter by what happened: an action that failed, an answer rated not helpful, an answer your content didn’t cover. Then message the people you found, in one step from Send, without exporting a list.
All users who asked
1,284
+186 new in the last 7 days
Users who asked
402
Users helped by an action
233
Name, email, id or wordspayHad An answer your content didn’t cover
Olivia Smith1h ago
Liam Johnson2h ago
Emma Hughes3h ago
Noah Clarke4h ago
Grace Martin5h ago
Noah ClarkeCan I pay in installments?2h ago
Not signed incan i split the payment into 35h ago
Grace Martindo you have buy now pay later1d ago
A person’s visits, with their conversations in place
Each visit in the last 30 days, newest first: the screens they opened, what they tapped, the goals they reached, and the moment they talked to Rendel. Their conversations, memory, requests and follow-ups are a tab away.
Mobile SDK 0.63 / Web SDK 0.42 or later
Shows for your own people, not in the demo
Home
Assistant
Knowledge
Support
Questions to answer
Conversations
Analytics
Send
Settings
Emma Hughes
Mobile and webLast seen 2h agoSessions, 30 days 4Reached signup ×1
ConversationsMemoryRequestsFollow-upsActivity
What they did in your app
Today · iOS · 12 min · 5 screens
Home
Product ×2
Tapped Add to bag
Talked to Rendel“Does the Court Low run small?”
Bag
Checkout
Purchase
Yesterday · Web · 4 min · 2 screens
Each answer as the person saw it
A transcript puts each question above its answer, drawn the way it looked in your app, in your colours and at phone width, and under it what Rendel did: the action, the rating and what it answered from. Developer details stay folded away.
Transcript
Does the Court Low run small?
Best sellerCourt Low$118
Most reviewers say it runs small, so take one size up.
Add it in a 42, please.
Added to the bag
Answered fromSneaker size guide
What it didAdded to the bagCompleted
Developer details
Every number opens the conversations behind it
Example questions, failed runs, funnel drops and rated-down answers open the conversations or the people behind them, so a figure is never a dead end. Roles that don’t read conversations see counts and group names instead.
23Questions about “installments”
Noah ClarkeCan I pay in installments?
Can I pay in installments?
I can't answer that one yet: Halden hasn't told me about it. I can find you something in the store, check an order or start a return.
Not signed incan i split the payment into 3
Grace Martindo you have buy now pay later
What it records
Recorded by the SDK you already add, with what people type left out.
Get screens, taps and the events that matter without a second SDK or a tracking plan: the Mobile and Web SDK that runs Rendel records screen views and taps, and your app adds the rest with one call. Text typed into fields is never captured.
Screens, named by themselves
Each page or screen is recorded by its own name, with the ids in a path replaced, so /orders/8812 reads as /orders/:id and every order counts as one screen.
halden.example/orders/8812:id
halden.example/orders/9107:id
Opened /orders/:idWeb · q4tz
Opened /orders/:idWeb · h8wn
Mobile appnavigatorObservers: [Rendel.navigatorObserver]
Taps on buttons, links and tabs, never what was typed
Each tap keeps its screen, the kind of control, a locator and whether it was a repeated tap, and on buttons, links and tabs a caption of up to 50 characters. Captions and properties that look like an email, a phone number, a card number, an IBAN, an 11-digit national ID or a run of four or more digits are masked on the device and again on the server.
9:41
Checkout
Emailemma.hughes@example.comDiscount codeSUMMER25Apply codePay with card ending 4242
What Rendel records
Tap · Checkout · field · EmailTyped text: not recorded
Tap · Checkout · button · Apply coderepeated tap
Tap · Checkout · button · Pay with card ending 4242Pay with card ending [masked]
Events, goals and purchases in one call
Rendel.track counts the steps that matter, with up to 20 flat properties. Mark a name as a goal and it becomes a funnel step and a Value figure; a purchase carries its value and currency; a goal your server sends signed counts as verified.
Every event belongs to a visit, which ends after 30 minutes idle or in the background, or when someone signs in or out. A signed-in person is one person on every device, and what they did just before signing in on that device moves onto them.
Not signed inEmma Hughes
Not signed inEmma Hughes
Signed in
Emma Hughes
Not signed inEmma Hughes
Not signed inEmma Hughes
Signed in
Country: NLIP address: never stored
In the demo
Follow one checkout drop from the finding to the people.
Halden is an invented store for sneakers, clothing and accessories, with Rendel running in its app for five weeks. This is what its console shows when you open Analytics, step by step. The numbers move each day; the story stays.
Support costs are estimated with your own numbers.
See the month's value
October in one sentenceIn October, Rendel resolved 486 conversations for your users.
Rendel suggests
Where people stop
64 people stopped at Checkout, and some asked Rendel about it there first.
People who got an answer there went on at 74%; those who did not, at 31%.
A comparison, not proof.
Got an answer74%
Did not31%
How much does shipping cost to my address?31 questions · no answer yet
Can I pay with Apple Pay?12 questions · answered
Can I send it back if it doesn’t fit?8 questions · answered
Add the answer to KnowledgeSee the funnel
FunnelsRetentionPathsEventsLive
Purchase path
4 steps in order, with 7 days to finish. Percentages are of step 1 and of the step before.
Product screen300 peopleEveryone counted starts here
Bag screen240 people80% of step 1 · 80% of the step before · median 2 min to the next step
Checkout screen180 people60% of step 1 · 75% of the step before · median 4 min to the next step
Purchase116 people39% of step 1 · 64% of the step before · median 3 min to the next stepMost lost here
FunnelsRetentionPathsEventsLive
Purchase path
Product screen300 people
Bag screen240 people
Checkout screen180 people
Purchase116 people
Rendel here
How many finished among people who talked to Rendel after starting, and among everyone else.
Talked to Rendel59% of 92 people
Did not talk to Rendel30% of 208 people
A comparison, not proof: people who choose to talk to Rendel may differ from those who do not.
Questions asked here · 51 questions on these dates
What people asked Rendel on Checkout, newest first. Each one is a chance to answer before they give up.
How much is shipping?
What does delivery to my address cost?
Can I pay with Apple Pay?
FunnelsRetentionPathsEventsLive
After asking Rendel
Top paths after a conversation with Rendel
A conversation with RendelPurchaseOrder confirmed screen38 people · 41%
A conversation with RendelBag screenLeft the app14 people · 15%
A conversation with RendelCheckout screenLeft the app12 people · 13%
A conversation with RendelProduct screenBag screen9 people · 10%
PeopleAsked about shippingIn useEveryonePlus membersAsked about shipping
Purchase path
Product screen72 people
Bag screen58 people
Checkout screen43 people
Purchase28 people
For your users
Tasks done
212
up from 164 last month
Screens opened
158
up from 121 last month
Asked Rendel
31%
For your business
Support cost avoided
$1,020
Estimated
What this app cost
$799
Value for cost
1.3×
Estimated
Where people stop
64 people stopped at Checkout, and some asked Rendel about it there first.
People who got an answer there went on at 74%; those who did not, at 31%.
A comparison, not proof.
Got an answer74%
Did not31%
How much does shipping cost to my address?31 questions · no answer yet
Can I pay with Apple Pay?12 questions · answered
Can I send it back if it doesn’t fit?8 questions · answered
Add the answer to KnowledgeSee the funnel
Purchase path
4 steps in order, with 7 days to finish. Percentages are of step 1 and of the step before.
Product screen300 peopleEveryone counted starts here
Bag screen240 people80% of step 1 · 80% of the step before · median 2 min to the next step
Checkout screen180 people60% of step 1 · 75% of the step before · median 4 min to the next step
Purchase116 people39% of step 1 · 64% of the step before · median 3 min to the next stepMost lost here
For your users
Tasks done
212
actions that changed something for a user, like an order placed
up from 164 last month
Screens opened
158
times an answer took someone straight to the right screen
up from 121 last month
Asked RendelLive key only
31%
of app users asked Rendel something: 1,102 of 3,560
1Insights opens firstAnalytics opens on Insights. Its first card puts Halden’s month in one sentence: conversations resolved, tasks done and an estimated support cost, estimated with Halden’s own numbers.
2The checkout dropThe top card under Rendel suggests is Checkout: many reached it and did not buy. Most who asked there wanted the shipping cost, which has no answer yet; those answered went on far more often, as a comparison, not proof.
3The funnel behind itSee the funnel opens the purchase path in Explore. Each bar shows its people, both percentages and the median time to the next step, and the step most people missed is marked.
4Who talked, and what they askedRendel here compares how many finished among people who talked to Rendel after starting and among everyone else. Questions asked here lists what people asked on the Checkout screen.
5Where they went nextPaths, after asking Rendel, shows the routes that follow a conversation and how they end: bought, left the app or kept going.
6The people who asked about shippingSave the people who asked about shipping as a segment, count only them in any report, then message them from Engage.
7What it was worthValue shows the month: Resolved by its rule, tasks done, screens opened, goals and purchases after a conversation, and the estimate with each input’s source.
Try it in the demo console
Halden’s console opens on Insights. Follow the checkout drop to the funnel, the questions and the paths, then open Value. Yours for two hours, no sign-up.
A separate tool sees what people did. Rendel also heard what they asked.
Both can count a funnel. Only one of them was in the conversation, so only one can put the reason next to the step.
Question
Rendel
A separate analytics tool
Why did people leave at this step?
The step, what people asked on that screen, and whether they got an answer
The step and how many left
What does it take to start?
The SDK you add for the assistant records screens and taps, with one track call per goal: no second SDK and no tracking plan
Its own SDK, a tracking plan, and another vendor to review
Who is behind this number?
The person’s visits with their conversations in place, and each answer as they saw it
A profile with an event stream
What do we do about it?
Answer the missing question in Improve or send a follow-up from Engage, one tap from the finding
Export the group to a messaging or support tool
What did the assistant do for the business?
Resolved by a written rule, tasks done, goals after a conversation, and an estimated value with every source named
Only what you send it about the assistant
Did talking to it make a difference?
Talked to Rendel or not, side by side in funnels, retention and Value, once each side has 30, labelled a comparison, not proof
A join across two datasets, built by hand
How does leadership see it?
A frozen month as a private link that prints to PDF, and an email to owners on the 3rd
A dashboard someone builds and shares
What leaves the device?
Screen names, taps, the events you send and visit details; never typed text, list-row text, tap position or a picture of the screen
Depends on the tool; replay tools record the screen and mask parts of it
Where a separate tool still fits
Rendel has no session replay, heatmaps, A/B tests, feature flags, ad attribution, warehouse export or public analytics API. If you rely on those, or need analytics where Rendel doesn’t run, keep that tool beside it.
Controls and privacy
You decide what is recorded, who sees it and how long it stays.
Capture is set per app, every person can be left out, and words from conversations reach only the roles that read them.
Switches for what Rendel records
Owners and admins turn taps on, keep them without labels, or turn them off, keep the taps of all devices, half or a tenth, and list up to 50 screens or CSS selectors where taps keep no label. Every change is in the audit log, and devices pick it up the next time they start.
What Rendel records in your app
Tap capture
OnWithout labelsOff
Funnels still show where people tap: each tap is counted by its screen and kind of control, with no caption at all.
Devices whose taps are kept
All devicesHalfA tenth
Chosen by device, so each sampled person's path stays whole. Screen views, events, goals and purchases are always counted in full.
Places where taps keep no label
None yet. Taps keep their caption everywhere, with emails, phone numbers and card numbers already masked.
Orders
#account-balance
Screen name or CSS selector
Saved. Each device picks it up the next time it starts.
Numbers for everyone, words for those who read conversations
Every role except customer support reads Insights and Explore. An analyst sees counts and group names, and no figure under 5 people; roles that read conversations also see the questions themselves.
Analyst · Jonas Weber
3 groups of questions behind this, 51 questions in all, 1 without an answer.
Asked aboutPick up in a studiofewer than 5
Admin · Sam Carter
How much does shipping cost to my address?31 questions · no answer yet
Can I pay with Apple Pay?12 questions · answered
Can I send it back if it doesn’t fit?8 questions · answered
Asked aboutPick up in a studio4
Never recorded
Text typed into fields, a dropdown’s choice, the text of list rows, where on the screen a tap landed, keystrokes, the clipboard, scrolling, any picture of the screen, and anything inside Rendel’s own panel.
A person can say no
When someone declines analytics, your app calls Rendel.setAnalyticsEnabled(false), and their device stops sending screen views, taps, events and sessions while Rendel keeps answering. Your app owns the consent banner; Rendel shows none.
Kept as long as an owner chooses
Each person’s screen views, taps and events are kept with no end date unless an owner picks 365, 180, 90 or 30 days. Daily counts stay either way, so no figure already on Analytics drops.
One person, erased
An owner can erase one user: their conversations, notes, goals and devices go, with each device’s screen views, taps and events.
Stored in Frankfurt, never sold
Raw screen views, taps, events and sessions sit in an analytics database in Frankfurt (AWS eu-central-1), run by ClickHouse as a subprocessor; names, daily counts and settings are in Rendel’s main database, also in Frankfurt. None of it is sold or used for advertising, the SDK reads no advertising identifier, and the IP address is never stored.
Shared months and emails carry no words
A shared month has no conversation text and no names, expires in 90 days and can be revoked. The monthly email has no question text and a one-click unsubscribe. Making a link and switching links on or off are in the audit log.
Open Analytics: Insights, Explore, Value, Operations
Yes
Yes
Yes
Yes
Yes
No
Read question text and example conversations in reports
Yes
Yes
Yes
Yes
Counts and group names
No
Users, a person’s page and transcripts
Yes
Yes
Yes
Yes
No
No
Save a funnel or segment; set an insight aside
Yes
Yes
Yes
No
No
No
Set the value inputs and goals; choose what is recorded
Yes
Yes
No
No
No
No
Choose how long analytics is kept; erase a user; export conversations
Yes
No
No
No
No
No
Turn share links on and make one
Yes
No
No
No
No
No
Open Analytics: Insights, Explore, Value, Operations
Owner: Yes
Admin: Yes
Developer: Yes
Conversation reviewer: Yes
Analyst: Yes
Customer support: No
Read question text and example conversations in reports
Owner: Yes
Admin: Yes
Developer: Yes
Conversation reviewer: Yes
AnalystCounts and group names
Customer support: No
Users, a person’s page and transcripts
Owner: Yes
Admin: Yes
Developer: Yes
Conversation reviewer: Yes
Analyst: No
Customer support: No
Save a funnel or segment; set an insight aside
Owner: Yes
Admin: Yes
Developer: Yes
Conversation reviewer: No
Analyst: No
Customer support: No
Set the value inputs and goals; choose what is recorded
Owner: Yes
Admin: Yes
Developer: No
Conversation reviewer: No
Analyst: No
Customer support: No
Choose how long analytics is kept; erase a user; export conversations
Owner: Yes
Admin: No
Developer: No
Conversation reviewer: No
Analyst: No
Customer support: No
Turn share links on and make one
Owner: Yes
Admin: No
Developer: No
Conversation reviewer: No
Analyst: No
Customer support: No
Getting started
Already on for the conversations. A version away for the rest.
Value, Operations and Users count conversations on any version of the SDK. Funnels, retention, paths and Insights need the SDK version that records screens and taps, and one call for each goal.
1
Nothing, for the conversations
Value, Operations, Users and transcripts count every conversation on any SDK version.
2
Mobile SDK 0.63 or Web SDK 0.42, or later
On the web, screen views, taps and visits are then recorded from the moment the SDK starts. A mobile app adds one line for screens: navigatorObservers: [Rendel.navigatorObserver].
3
Track what matters
Rendel.track("purchase", { value, currency }) for purchases, and Rendel.track("signup") or any event with up to 20 properties for the rest.
4
Mark goals and set your numbers
In Settings › Value, mark which events count as goals and set your industry, currency and four inputs. Until you do, cited averages are used where one could be confirmed, and the page says so.
5
Optional
Send goals signed from your server for a verified count, turn on answer ratings in Appearance › Message box, let an owner switch on share links, choose what is recorded in Settings › Data & privacy, and wire setAnalyticsEnabled to your consent banner.
6
Then wait for the first night
The first insights come after the first nightly pass that has enough data, usually within a few days of people using the app.
Which SDK version each part needs
What it counts
Mobile
Web
Value, Operations, Users, transcripts
Any
Any
Purchases with track("purchase")
0.59.0
0.38.0
Screens counted, goals with track
0.62.0
0.41.0
Taps, events with properties, visits, the consent switch
0.63.0
0.42.0
Answer ratings
0.49
0.26
Current releases: Mobile SDK 0.82.0, Web SDK 0.57.0.
On every plan, Pilot included
Analytics has no separate price and no add-on. Recording screens, taps and events uses no messages, and each plan includes a monthly allowance of analytics events.
For the screens, taps and events your app sends, it has funnels, retention, paths, breakdowns, segments, a live feed and nightly insights, with what people asked beside them. It has no session replay, heatmaps, A/B tests, feature flags, ad attribution, warehouse export or public analytics API, so keep a tool for those if you rely on them.
Screen views, with ids replaced, from the moment the web SDK starts; a mobile app adds one line for screens. Taps on buttons, links, tabs and other controls: the screen, the kind of control, a locator and whether it was a repeated tap, plus a caption of up to 50 characters on buttons, links and tabs. Goals and purchases take one track call.
No. Typed text, a dropdown’s choice, list-row text, where a tap landed, keystrokes, the clipboard and any picture of the screen are never recorded. In captions and properties, anything that looks like an email, phone number, card number, IBAN, 11-digit national ID or four or more digits in a row is masked on the device and again on the server.
Yes. Rendel.setAnalyticsEnabled(false) stops a person’s screen views, taps, events and visits while Rendel keeps answering. Per app, taps can be on, kept without labels or off, and up to 50 screens can keep no labels. In code, RendelMask and data-rendel-mask drop a caption; RendelIgnore and data-rendel-ignore drop the tap.
In Frankfurt (AWS eu-central-1): raw taps, events and visits in an analytics database run by ClickHouse as a subprocessor, the rest in Rendel’s main database there. It is kept with no end date unless an owner chooses 365, 180, 90 or 30 days, and erasing one user removes their screen views, taps and events.
A conversation that closed after Rendel answered from your knowledge or completed a task, with no handoff to a person, no request it couldn’t meet, no thumbs-down and no failed action left unfixed. Answers from the model alone count as unverified, small talk is left out, and a conversation is counted a day after its last message.
Resolved conversations times the share that would otherwise have reached your support team gives contacts avoided; times the cost of one contact gives the support cost avoided. It is always marked estimated. Each input is your number or a cited average, and one with no confirmed average waits for yours.
No. It shows people who talked to Rendel next to those who didn’t once each side has at least 30, and labels it a comparison, not proof: people who ask for help may already be keener to buy. Purchases within 7 days of a conversation are counted and never added to the estimate.
Yes. Example questions, failed runs, funnel drops and rated-down answers open the conversations or the people behind them, and a funnel step shows the questions asked on its screen. Roles that don’t read conversations, such as an analyst, see counts and group names, and no figure under 5.
Yes, with Ask Rendel in the console. It reads your events, funnels, retention, paths and insights, answers with the numbers and a sentence, and opens the same report in Explore to save. It writes no SQL, it is on by default except for regulated organizations, and it allows 30 analytics reads per organization every 10 minutes.
An owner can turn on share links and freeze a month into a private link with counts, estimates and their sources, and no conversation text or names. It expires in 90 days and prints to PDF. On the 3rd, each owner of a live app also gets last month by email.
No separate price and no add-on: Analytics is on every plan, Pilot included. Recording screens, taps and events uses no messages, and each plan includes a monthly allowance of analytics events, shown in Organization settings › Plan & usage.